Whilst producing this task I developed my contemporary understanding of trend forecasting through research and analysis,

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This live brief focused on HAY Furniture, considering the emerging experience economy and new technologies. This exercised my skills surrounding communication and creative problem solving by collaborating with Interior Designers to create a conceptual retail store for the future. This was later presented to industry client, Richard Hartle, Creative Director at Geometry Global.

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The aim of this concept was to identify opportunities not obvious to others. We thought out of the box, determined to make an intriguing architectural first impression. The concept focused heavily on sensory experiences, with each room playing to a different one. As shown on the next page, we utilised the HAY products to create practical adventures for our consumers. Through this, we made bold brand statements while displaying an adventurous and colourful side to the brand. This is to encourage HAY’s brand presence through the creation of unusual memories.