Blue Resident, Final Major Project.
The inspiration behind this project stemmed from my interest in the UK’s emerging talent and the collaborative street culture surrounding art and fashion. The concept brand, Blue Resident, acts as an interchanging showcase of artists that shift seasonally, drawing cues from traditional art residencies.
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The Blue Resident concept explores the new wave of multi-disciplinary talent, hoping to ignite innovation and thinking through alternative perspectives. I was inspired to provide a space where artists can delve into a multitude of mediums outside of their usual environment. Sustaining my passion to empower the young creative generation and what they’ve got to give. This supports their innovative forms of creativity and forward-thinking nature.
Featuring styling from Helen Kirkum and Peterson Stoop alongside the Artist-In-Residence designs.
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Blue Resident is a youthful and experimental brand, with a focus on the power of creativity. We hope to steadily build a collaborative hub that explores the UK’s multi-disciplinary emerging talent. This mission is carried out through four distinctive values. Initially, we aim to provide a space where artists can delve into alternative mediums outside of their usual environment. We essentially want to ignite young innovation and thinking through alternative perspectives. Our collaborators will be the potential of the new wave artists. They exude the ability to embrace the creative spirit and think outside the status quo. With our target audience, we aim to build a genuine community, with an open discussion about shared interests and social issues. We want to stand in unison with them. Finally, we have pride in our forward-thinking nature. With an emphasis on responsible practices running through all parts of the brand, with zero exceptions.
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"Blue's film shows the evolution of fashion and takes me back to my youth. It was a pleasure to work on this project." - Jarah Stoop MA RCA, co-founder of Peterson Stoop.
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